Behance 2015 Year in Review
In 2015, incredible things happened when people shared their work on Behance. Our team always presents an annual Year in Review, where we reflect on how amazing the Behance community is, and how much you have accomplished over the past year. This page accrued more than 90k hits in the month that it launched.
Product Designer & Project Lead: UI/UX, wireframes, copywriting, email
Jackie Balzer · Lead Engineer
Zach McCullough · Creative Director
Complete! See the full site at www.behance.net/yearinreview
PURPOSE AND USER GOALS
The purpose of having a year-in-review is not always clear— this may or may not drive sign ups, there's no major metric to track besides direct hits to the page, and its a stand-alone page that doesn't share any standard UI components with the rest of the site.
However, it was integral to our team to see the impact that our work had on our users, and it was also important for users to see how their participation in our network could positively affect them. There are no analytics for the "surprise and delight" factor that a user may have experience when browsing this site, but through support tickets and general social media feedback, the users made their love of it loud and clear.
WORKING WITH DEVELOPMENT HAND IN HAND
Lead engineer Jackie Balzer and I eventually filmed a video for Uncubed about the process of building such a visually intensive page in a short time (total development time was about 2 weeks).
REAL STORIES FROM REAL USERS
The page is one long scroll, but conceptually split into 2 sections. The first was an emphasis on user stories— these are real user submitted stories that we collected throughout 2015.
The second section was a simple display of our top stats. These numbers are actually some of our most highly requested stats from everyday users who are curious about how the network is faring. The stats included things like the most popular creative fields, the top countries, etc.
EMAIL IT OUT
We also emailed out a teaser of this page to our members— it renders a moving image in the background for a fun, unexpected effect. As always, the email was designed for both desktop and mobile. We also got a sweet shoutout from one of our favorite sites, reallygoodemails.com:
I think Behance is using some embedded HTML5 video in this email, which is CRAZY and cool. The email is colorful, easy to read and a great indication of what’s on the site when you follow through. (source)
We paid extra attention to the responsive-ness of this page, in part because unlike most pages on our main site, this page was not going to be duplicated in our mobile app.