January 2014 - PRESENT
Designing emails can actually be a fun break from longer projects— there's a very specific stat to track, the constraints of the medium are fairly straightforward, and its a great way to connect with users who haven't come back to the site in a while.
Product Designer: UI design, copywriting
Al Rossin · Community Experience Manager
Completed as each project closes
BEHANCE WELCOME EMAIL
This email was a redesign of an ancient one that we'd had for years, introducing newly signed up users to our products. The main call-to-actions are placed between big beautiful images from users. This is also the first email to be localized.
Behance POPUP EVENT INVITE
As part of the 99u Conference in 2017, we introduced a new Behance Popup event featuring work by artists on our network.
BEHANCE PROSITE EMAIL
In an effort to transition users off our old ProSite service, we created a discount for their conversion to our newer product, Adobe Portfolio. This bundle of Photoshop, Lightroom, and Portfolio is still available, though the discount is unfortunately over.
GRID FEATURE ANNOUNCEMENT
New product features such as Grid are often blasted to all Behance members, especially if they aren't apparent at first glance.
ADOBE MAX ANNOUNCEMENT
Adobe's annual conference on creativity was a perfect fit for Behance members, so we offered an exclusive discount.
THE BEHANCE BOOK: SUPER-MODIFIED
We launched an exclusive book that featured work from artists on Behance, and emailed the launch to all of our members.