January 2014 - PRESENT

Behance Emails

Designing emails can actually be a fun break from longer projects— there's a very specific stat to track, the constraints of the medium are fairly straightforward, and its a great way to connect with users who haven't come back to the site in a while. 

 

ROLE

Product Designer: UI design, copywriting

TEAM

Al Rossin · Community Experience Manager

PROJECT STATUS

Completed as each project closes


BEHANCE WELCOME EMAIL

This email was a redesign of an ancient one that we'd had for years, introducing newly signed up users to our products. The main call-to-actions are placed between big beautiful images from users. This is also the first email to be localized.


Behance POPUP EVENT INVITE

As part of the 99u Conference in 2017, we introduced a new Behance Popup event featuring work by artists on our network.

 

BEHANCE PROSITE EMAIL

In an effort to transition users off our old ProSite service, we created a discount for their conversion to our newer product, Adobe Portfolio. This bundle of Photoshop, Lightroom, and Portfolio is still available, though the discount is unfortunately over.


GRID FEATURE ANNOUNCEMENT

New product features such as Grid are often blasted to all Behance members, especially if they aren't apparent at first glance.


ADOBE MAX ANNOUNCEMENT

Adobe's annual conference on creativity was a perfect fit for Behance members, so we offered an exclusive discount.


THE BEHANCE BOOK: SUPER-MODIFIED

We launched an exclusive book that featured work from artists on Behance, and emailed the launch to all of our members.